What If Media Group (Brand Strategy & Marketing as a Service)
What If Media Group, a late-stage start-up in the performance marketing industry, had just merged with All-Inbox, and needed help telling an elevated new brand story, in addition to acquiring enterprise consumer marketers as customers. We were retained as the company's fully outsourced marketing department, handling all key functions. Highlights include:
Built a new brand strategy and corporate website that firmly positioned the company as an AI-driven innovator in a legacy, crowded space.
PR efforts generated over 80 unique press hits in the span of a year, including a coveted product launch feature in VentureBeat.
Published clutter-busting market research reports every other month, which drove hundreds of qualified leads within targeted verticals. Here's an example.
Cordial (PR & Content Marketing)
Cordial, a provider of cross-channel marketing solutions, tapped The Fox Hill Group as its PR agency of record. The company also utilized our content marketing capabilities to develop case studies, and our research expertise to develop compelling market insights. We generated at least one unique press hit per week, built a personal brand for the CEO as a thought leader on mental health in the workplace, and positioned Cordial as the authority in its most important vertical, retail/e-commerce, culminating in dozens of press hits including two live appearances on Nasdaq's "Trade Talks" during the Q4 holiday season.
Zignal Labs (Marketing as a Service)
Zignal Labs is the world's most advanced media intelligence platform. Targeting an extremely tight TAM composed of a discerning buyer set of Chief Communications Officers at global corporations, government agencies, and NGOs, the company tapped The Fox Hill Group for CMO and demand generation services to turn around the marketing department's productivity and drastically increase its pipeline. Among other accomplishments, we successfully produced "Zignal Summit 2019", a massive annual investment and undertaking for the company. Coming in with just three and a half months of lead time, we recruited a diverse group of executives as panelists from ExxonMobil, eBay, Prudential, and over a dozen other top brands, and grew the attendee list from fewer than 10 to over 300 qualified prospects and customers.
Rebel (Advisory Services)
Rebel pioneered interactive content in email marketing messages, effectively bringing the full functionality of the web into emails themselves. Jordan Cohen served as an Advisory Board Member, providing counsel on the company's go-to-market strategy, team structure and hiring, product roadmap, partnerships, and corporate development initiatives. The company rapidly acquired an enviable roster of blue-chip customers, and was successfully sold to Salesforce.